What is Affiliate Marketing?

What is affiliate marketing

What’s the Definition of Affiliate Marketing?

Affiliate marketing is a business model where you bring buyers and sellers together in return for a commission if a sale is initiated. It’s one of the most popular strategies online because it allows you to enjoy several perks.

As an affiliate marketer, you’re only doing part of the tasks that a fulltime Internet marketer who is creating products has to master. There are some tasks you both share, but many burdens that you don’t have to tackle.

Both you (as an affiliate) and the product creator will be working on generating targeted traffic. You’ll both be developing content that attracts the right audience. Both will ideally be building a list to become the go to person to advise them in the niche. And both will be conducting keyword research and learning and sharing about the niche topic.

The product creator will be responsible for development of a solution. They will work on the creation of sales copy, handle product delivery and follow up customer support. Their investment will be much more significant in terms of tools (like automated delivery) and services (such as graphic designers for their minisite).

An affiliate isn’t going to have to mess with any of that. You’ll still be researching the niche, because affiliates need to provide good guidance – and without research, you won’t be able to pinpoint problems and solutions.

Keyword research will be conducive to you getting ranked better in the search engines and understanding how your niche audience is looking for information online to get the help they need.

With the creation burden off your plate, as well as all follow up customer service, you’ll enjoy the process of connecting people with problems to the solutions that change their lives for the better.

As an affiliate, not only will you need to begin mastering niche research, but you’ll need to build your confidence in interacting with others as a leader. Being a leader doesn’t mean you have to have a product of your own. It simply means you’re a good guide who cares about your followers.

Some affiliates tend to stay behind the scenes, never wanting to put themselves out there. But if you’re willing to brand yourself as the best guide in the niche, you can do very well simply recommending other peoples’ products.

Eventually, the expertise you gain from researching and reviewing products – as well as getting feedback from your followers – might boost you into product creation category yourself. That’s when you create an army of affiliates who will be sending a tsunami of customers your way – while you begin work on your next product!

Interested in becoming an affiliate marketer? I highly suggest you check out  John Thornhill’s “Partnership to Success” program. It isn’t cheap but is arguably the best program to get you on the path to financial freedom through affiliate marketing.

what is affiliate marketing

Why Affiliate Marketing?

affiliate marketing guide

This blog is all about Affiliate Marketing and how awesome it can be for someone looking to earn money online. So what exactly is Affiliate Marketing? Let me give it my best shot to explain it to you….

Good old Google defines Affiliate Marketing as follows:

A way for a company to sell its products by signing up individuals or companies (“affiliates“) who market the company’s products for a commission. There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business’s affiliate.

For example in this blog, I am the “affiliate” who respresents other companies products to the viewing audience. My goal is to provide value to the viewer as it pertains to the end product so the viewer chooses to purchase the product through a link on my site, which is in turn tracked by the company that sells the product. As a result of the purchase through my link, I earn an “affiliate commission” on the sale. These commission can range from very low (5-10%) to as much as 100% of a product sale.

Why is Affiliate Marketing Special?

The advantages of affiliate marketing are as follows:

  • I don’t have to actually create the product
  • I don’t have to process the payment itself
  • I don’t have to manage the delivery of the product

The challenges of affiliate marketing are as follows:

  • I typically don’t get to capture the email of purchasers for follow-on marketing
  • I face competition from other affiliate who are promoting the same product
  • I do not control pricing or quality of the end product

Due to the advantages and disadvantages of affiliate marketing, it is typically a very good way for entry-level online marketers to dip their toe into the online world. Very little up-front investment is required. However, due to the competition it can be discouraging for many. I hope to share my journey in affiliate marketing with my readers to showcase my successes and failures in the hope that you can learn and be successful along with me.